Accurate pricing starts with a clear read on value. We combine live comps, current competition, and condition adjustments so you launch strong across Pinellas, North Tampa, Apollo Beach, Westchase, and St. Petersburg. For pricing discipline and offer quality, see Pricing Sells Homes, Not Patience.
Buyers compare your home to fresh closed sales and active listings they can tour now. Layout, updates, lot, school zone, insurance, and any seller credits all move value. We build a tight price range from the most relevant pendings and actives in your micro area. FHFA House Price Index data tool.
We document roof, HVAC, water heater, wind mitigation, and flood details, then stage and photograph to highlight Florida-specific advantages. If week-one feedback repeats the same objection, we adjust early instead of waiting. Review our contract management playbook in How Sellers Can Prevent Deals from Falling Through. CFPB guide to home appraisals.
